Voice AI Search: How Multilingual Voice Search Is Changing the Game for D2C Brands
Imagine a customer visiting your online store and finding products by simply asking a question out loud. This scenario is becoming reality thanks to the rise of voice AI search. More people than ever are using voice assistants like Siri, Alexa, and Google Assistant to search the web and even shop online. Voice queries are becoming common on e-commerce sites, not just on phones or smart speakers. For direct-to-consumer (D2C) brands, this shift opens a new frontier in user experience and engagement without requiring customers to type a single word. Voice search isn't just a novelty – it's fast becoming an expectation. Globally, billions of voice-enabled devices are active (in fact, there are now more voice assistants in use than there are people on the planet), and nearly 20% of all internet users conduct voice searches regularly. On mobile alone, roughly a quarter of smartphone users have tried voice search. Consumers love the convenience of speaking their needs. They can sear...